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Conveniently located in the RBC Plaza, one light West of Salem Rd. on Taunton.
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81 Middlecote Dr, Ajax, ON L1T 0A1
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At EDR Fitness, we believe that fitness is not just about working out; it's about building a healthy lifestyle and a hard-work mentality. As a husband-and-wife team, we bring our passion for fitness, our family values, and our commitment to excellence into every aspect of our business.
With over 20 years of experience in the fitness industry, Mike has cultivated a deep understanding of what it takes to help individuals achieve their goals. His journey began with weightlifting, where he not only competed but excelled. He understands the discipline and hard work that goes into every success. As an accomplished fitness educator and industry leader,
Mike has successfully certified and trained hundreds of trainers, sharing his knowledge and experience to elevate others in the fitness community.
He is the genius behind our popular Lift, Move & Sweat programming, a regimen that has transformed the lives of countless members by focusing on functional movement, sustainable practices and a growth-mindset. Mike's approach is rooted in proven results. His commitment to measurable outcomes is at the heart of his programming.
Beyond the gym, Mike has emerged as a mobility expert, creating follow-along workouts on the EDR Fitness YouTube channel that have reached millions globally. His passion for helping others improve their mobility reflects his dedication to the health and well-being of all his clients.
With 15 years of coaching experience, Allison brings a unique perspective to EDR Fitness. A former competitor in fitness shows, she has found her true calling in empowering women and families through fitness, especially those navigating the beautiful journey of motherhood. With expertise in pre- and post-natal training, Allison is passionate about helping women build confidence and strength, both physically and mentally.
Balancing the demands of three kids, a thriving business, and her own fitness routine, Allison understands the challenges families face when trying to maximize their time in the gym. She excels at coaching and mentoring other families, providing them with practical strategies to connect through fitness while maintaining a healthy lifestyle.
Allison is the driving force behind the vibrant community at EDR Fitness, organizing events and fostering communication among members. She is always there to support clients’ needs and ensure they feel connected and valued within our fitness family.
At EDR Fitness, we're dedicated to your success and well-being. Join us to become part of a supportive community that motivates and empowers each other.
At EDR Fitness, we believe that every single rep counts on your journey to strength and conditioning. Started by Coach Mike and Allison in 2023 in the heart of Durham Region, we are dedicated to making strength training and healthy movement simple and accessible for everyone.
At EDR Fitness, we don’t believe in gimmicks or fads. Our programs are carefully designed to ensure continuous progress, keeping you engaged and avoiding plateaus. We prioritize technique and purposeful movement, while educating our members to become fitness experts in their own right. Our focus is on sustainable improvements that empower you to achieve and maintain your goals over the long term.
EDR Fitness is a hub for positive change in Durham Region and beyond. We offer opportunities for members to connect inside and outside of the studio, fostering and encouraging a motivating environment. Our community inspires each other to push limits and thrive together.
To empower individuals to achieve their fitness goals through quality strength and conditioning programs designed for every level. We are here to support each member’s journey, celebrating every success along the way.
At EDR Fitness, we aim to help people incorporate fitness into their lives sustainably. We support our members in making daily movement a feature of their lives that they can share with friends and family.
Join us at EDR Fitness, where we celebrate every step you take, support your growth, and help you achieve your goals with every damn rep!
We know how frustrating it can be to not get the results you want. Our structured program and tracking app will keep you on target.
With over 25 years of combined experience, Allison and Mike's approach has helped thousands of people transform their lives.
We believe fitness does not have to be complicated. Master the basics, track your workouts and push your limits with Every. Damn. Rep.
